Becherovka: A perfectly mixed 360° experience
Virtual tours open doors to places that visitors would not normally be able to access. In Karlovy Vary, they can discover not only the magical atmosphere of the spa town, but also take a look at places associated with the iconic tradition of Becherovka – from the production facilities to the museum. Thanks to the 3D tour, the experience is available anytime, anywhere.
Starting point
- The client was looking for new ways to increase visitor numbers to its museum.
- The photographs on the website alone were no longer enough to attract attention.
- It was also necessary to show the possibility of visiting the production facilities, which are not normally accessible to the public.
Our solution
- We created an interactive virtual tour with animations, panoramas, videos, and drone footage.
- Thanks to this, museum visitors can also take a look behind the scenes—behind doors that are otherwise closed.
- We shot a 360° video in high-end 6K resolution, complete with spatial sounds, ready for Oculus VR glasses.
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Start the Virtual Tour
Becherovka is associated with Karlovy Vary. In addition to the production of the beverage itself, we have captured aerial and ground shots of this enchanting city in western Bohemia. Have you ever visited the Karlovy Vary Colonnade? Take a virtual walk to one of the 12 local mineral springs.
Od první kapky
Thanks to our panoramic shots, you can explore everything in the finest detail—from mixing ingredients sourced from around the world, to filling bottles with their iconic historical design, all the way to applying labels.
Videa která vás vtáhnou do děje
Because production is full of action, we expanded the tour with motion sequences that show individual machines in operation. In some cases, we even went inside the machines, allowing you to experience them from within.
We used:
- drone footage
- on-camera interviews
- VFX animations
Virtuální ochutnávka v místním muzeu
Visitors who physically visit the local Becherovka museum can, thanks to us, also look behind closed doors—directly into production areas that are normally inaccessible.
For the 360° virtual reality (VR) video, we prepared everything for Oculus headsets in 6K resolution, including ambient soundscapes, creating an experience that closely resembles being there in person.
Světová Becherovka
Becherovka has been renowned worldwide for hundreds of years, especially in neighbouring countries. That’s why we created the tour not only in Czech, but also in German and English. This way, everyone can enjoy it in their own language and won’t miss any information.
Interface, které ladí s brandem
Becherovka has a clearly defined brand with a precise visual identity. It was therefore essential that the interface of our virtual tour fully aligned with it. We approach all our virtual tours this way—anything that doesn’t fit the client’s brand must be removed without compromise. We also aligned the tour with their newly launched website.
Chutnalo?
A great concert can be played with a single instrument. However, we are most excited when a client makes use of our full range of capabilities, allowing us to deliver a truly complete visual experience.
For the Becherovka virtual tour, we used all our technologies, skills, and experience—from animations and panoramic shots to video, drone footage, high-resolution close-ups of machinery, and 360° video.