Job seekers increasingly prefer companies with attractive benefits and an interesting corporate culture. This year, recruiting them will require more from HR than has been necessary in the past. It will be important to present the company and the job in the best possible light and to attract potential employees. How? With a guided virtual tour.
Attract people with a pleasant working environment
Why should a candidate want to work for you? Does your company have high-tech production facilities, a new employee restaurant, or a fitness center? Or are you located in a beautifully renovated historic building with a pleasant view? Have you renovated your meeting rooms, furnished your offices, or built a relaxation area?
Whatever you have done to improve working conditions and the wellbeing of your employees, show it to the world. A virtual tour allows your potential employees to get to know the atmosphere and culture of your company. Before their first interview, they can take their time to explore the workspace and prepare for the interview with a feeling of familiarity.
An attractive virtual tour will make you stand out from the competition.
Show employees what their work will look like
When recruiting employees, it is important to present the job as accurately as possible—from the actual activities and job description to the working conditions. Instead of a long text advertisement, attract attention with a virtual tour, which you can incorporate short videos of individual job positions with descriptions in the form of interactive info points. This allows future employees to see what the advertised job actually looks like.
When creating a tour for an ABB branch specializing in the manufacture of electrical installations, we incorporated action video footage into the virtual tour. These videos show what each position in production entails. Visitors could walk through the entire production hall, and if a position caught their interest, they could simply click for more information.
3D visual presentations will appeal to your target audience
You will increasingly encounter millennials and Generation Z in the job market. Their work preferences and communication styles differ from previous generations, and it is important to understand them.
They grew up in the age of the internet and social media and spend much of their time on their mobile phones. When they want to obtain information or acquire new know-how, they prefer audiovisual formats such as instructional videos or podcasts to reading books or articles. On social media, they are accustomed to consuming content created by the world's largest companies, and their aesthetic demands for good brand presentation may therefore be higher.
You can capture the attention of this generation with an attractive virtual tour that presents your company in the way you want to show it. We use drones, cameras, and professional image and music post-production for filming. We can incorporate all your audiovisual materials into the virtual tour, such as an internal team-building video or an audio track from a company podcast. Potential job seekers will thus gain a colorful picture of your corporate culture that a regular advertisement cannot convey.
We can also enrich the virtual tour with gamification elements – visitors can play a fun game or solve a quiz in the virtual spaces of your company and become better acquainted with its history and achievements.
You can then use the virtual tour in your recruitment campaign and on social media – for example, our tour for ABB was viewed by more than 2,000 people from around the world in the first month after its launch.
A virtual tour tailored to your brand
In order for a virtual tour to represent you well and be associated with your company, it needs to be created in line with your corporate brand visuals – whether in terms of colors, fonts, or icons. Ideally, the entire user interface should be customized accordingly. Therefore, find a virtual tour creator who is able to tailor it to your needs and fine-tune everything down to the last detail.
