What can a barrier-free website give you—besides legal compliance? Surprisingly, a lot. More customers, better SEO, a faster website, a stronger brand, and a competitive advantage. Accessibility isn't just an obligation. It's a smart decision that everyone will appreciate—including your business.
Accessibility often only becomes an issue when there is a threat of a fine.
But a barrier-free website is not just a legal requirement.
It is a smart tool that can increase your credibility, reach, and profits.
An accessible website does not only serve people with disabilities — it helps everyone.
So what can accessibility bring you, even if you completely ignore the law?
1. More customers. Seriously.
There are over a million people with disabilities living in the Czech Republic. But that's not all. An accessible website will also be appreciated by:
- seniors with poor eyesight or motor skills,
- people with temporary limitations (broken arm, technical failure),
- foreigners who better understand comprehensible text and clear navigation,
- anyone who uses the web on a mobile phone, in the sun, or with a weak signal.
Every improvement means less obstacles. And less obstacles = a better chance of conversion.
2. Better SEO
Accessibility and SEO? A perfect combination.
Search engines "read" websites in a similar way to screen readers.
An accessible website has:
- a logical heading structure (H1, H2, H3, etc.),
- alternative text for images,
- comprehensible content, and concise links.
The result? Better indexing, faster loading, and better search rankings.
3. Faster and cleaner website
An accessible website is not about effects — it's about functionality.
And that has a technical impact too:
- less unnecessary code,
- lower load,
- faster loading.
Google loves it. Users do too.
4. Less complaints, more trust
An accessible website is readable, predictable, and understandable.
Users know where to click, what to fill in, and why something isn't working.
As a result:
- there will be less errors and interrupted orders,
- the burden on customer support will be reduced,
- and trust in the brand will grow.
People notice this. And they return to places that work.
5. Better UX for everyone
The most interesting thing?
Accessibility principles are actually good UX.
- Comprehensible text will help even people without a feel for language.
- Contrasting buttons will make shopping easier even for people with poor eyesight.
- Keyboard navigation helps even those who have a cup of coffee in their hand.
Accessibility is not a compromise. It is an improvement in usability for everyone.
6. Stronger brand and image
Brands that proactively address accessibility come across as:
- professional,
- considerate,
- modern.
They don't wait for someone to tell them to do it — they lead by example.
And that's a signal that people and companies remember well.
7. Stay ahead of the competition
Most companies still ignore accessibility.
This is your opportunity.
Make accessibility an advantage, not a cost.
Be ready before others are.
And let your competitors deal with fines while you gain customers.
Summary
Accessibility isn't just about laws.
It's:
- a way to reach more people,
- an opportunity to improve website performance,
- a way to increase trust in your brand,
- a competitive edge that counts.
And above all:
an accessible website is one that works for everyone.
What now?
Want to be prepared before someone points out your mistakes?
We will map your website and recommend what to do — clearly and without obligation.
1. Mini-audit
You will receive a basic assessment: Does the law apply to you? Where are the potential problems? What is okay?
2. Technical analysis
Detailed UX analysis, specific suggestions for changes, prioritization.
3. In-depth audit
Blind auditors will reveal even what standard tools cannot detect – ideal for larger companies.
4. New accessible website
If your website cannot be redesigned, we will build you a new one. Accessible, modern, barrier-free.
Don't wait for fines or customer loss.
Choose the path that makes sense for you – and start today.