From June 2025, digital accessibility will be mandatory for most companies under Act No. 424/2023 Coll. But the best companies are already addressing it today – voluntarily, strategically, and based on their values. Not because they have to, but because they want to be relevant, trustworthy, and prepared. In this article, we will show why digital accessibility is becoming part of a brand's identity – and how to benefit from it even where it is not yet required by law.
From June 2025, digital accessibility will be mandatory for most companies under Act No. 424/2023 Coll. But the best companies are already addressing it today – voluntarily, strategically, and based on their values. Not because they have to. But because they want to be relevant, trustworthy, and prepared. In this article, we will show why digital accessibility is becoming part of a brand – and how to benefit from it even where the law does not yet require it.
What does accessibility mean?
It's an attitude that people notice before your slogan.
An accessible website isn't just "valid" or "clean." It's designed to work for everyone — in every situation.
It shows that:
- you understand different need
- you think in context
- you take digital services seriously
- you don't close the door on anyone
These aren't just technical parameters.
This is the image of your brand in practice.
Not sure what accessibility involves?
Check this article: A functional website ≠ an accessible website. How to tell the difference—and why it matters.
A huge market that you often don't see.
1.85 billion people with disabilities worldwide
$13 trillion (CZK 299 trillion) in annual disposable income
83% of users with disabilities only shop on accessible websites
75% of them consider accessibility more important than price
51% of consumers are willing to pay more to companies that address accessibility
Are you interested in who exactly is affected by the new accessibility law?
Check out: EAA 2025: The new law that nobody talks about
In the UK, the economic impact of people with disabilities is referred to as the "Purple Pound." It represents £249 billion (CZK 7.35 trillion) annually — and is growing by 14% each year.
What does accessibility give to a brand?
Invisible benefits that influence performance and perception.
1. Trust
A brand that makes content accessible to everyone commands respect. And not just from people with disabilities — but also from colleagues, partners, and customers.
2. Modernity
Accessibility isn't an "extra step." It's a sign that you're keeping up with what's expected of websites today.
3. Reputation
Accessibility fits into CSR, ESG, and employer branding. You can talk about it in PR, at conferences, and in recruitment.
4. Performance
Every more contrasting text, clearer button, or logical structure:
- improves UX
- extends visits
- increases conversions
Interested in performance? Discover why is accessibility an advantage: UX, SEO, and higher conversion rates
Does it work? Yes – and we have the data to prove it.
Real brands, real results
Tesco UK
+350% increase in online sales after making its e-shop accessible to visually impaired customers.
Investment: £35,000 → Annual turnover from the new platform: £13 million.
Legal & General
+100% conversions, +50% organic traffic from Google, significant reduction in website management costs.
Companies that address accessibility systematically have 28% higher revenue growth than their competitors.
And what happens if you don't deal with it?
Read: What are the consequences of ignoring accessibility laws?
Do you want to be better than others?
Following the law means doing the minimum.
But brands that incorporate accessibility into their standards gain more than just ease of mind during inspections:
- Less questions and complaints – customers can help themselves.
- Greater trust – even in a crisis or in more demanding markets.
- Better recruitment and image – accessibility reflects corporate culture.
- Resilience to change – technology, equipment, and rules change.
Forrester Research: Every $1 invested in accessibility generates up to $100 in benefits — from loyalty to performance.
What can you do right now?
Find out if your website really works for everyone.
Try answering these questions:
- Is the website understandable even without images?
- Can it be used with just a keyboard?
- Visible on a mobile phone in sunlight?
- Understandable even for someone with a different language or visual impairment?
If you are unsure, ask us.
We will give you a second opinion – objectively, humanly, and specifically.
How to find out if your website is accessible?
What can we do for you?
Accessibility audit
We will assess whether your website complies not only with the law, but also with your brand values.
ORDER AN AUDIT
Accessible solution design
Design, UX, content, and development—harmonized and ready for the future.
PROPOSE AN SOLUTION
Consultation with an expert
We will verify the direction, assignment, and approach. Objectively, comprehensibly, and without clichés.
Accessibility is not a trend.
It is a decision that defines you.
Brands that address it in a timely manner strengthen their lead—and build trust that cannot be bought.