Accessibility as an advantage: UX, SEO, and higher conversion rates | Virtual Visit - Digital presentation that captivates

Accessibility as an advantage: UX, SEO, and higher conversion rates

Website accessibility is not just a legal obligation. It improves usability, credibility, and performance — regardless of whether you are required to address it. Here are 5 reasons why it pays to get started before others do.

Website accessibility is not just a legal obligation. It improves usability, credibility, and performance — regardless of whether you are required to address it. Here are five reasons why it pays to get started before others do.

Digital accessibility is often associated with legal obligations.
From June 2025, Act No. 424/2023 Coll. will come into force, requiring new websites and services to comply with WCAG 2.1 – Level AA guidelines.
But accessibility isn't just about legal requirements.
Just like UX or SEO, it affects user experience, trust, and business results — regardless of whether you have to deal with it.

Not sure if the law applies to you?
Check out: EAA 2025: What the new accessibility law brings and who needs to take action

 

1. Accessibility improves UX for everyone

An accessible website is clear, logical, and understandable — not because it is required by standards, but because it is easier for everyone to use.

Benefits for regular users:

  • better contrast → more readable text on mobile devices
  • keyboard accessibility → easier navigation in menus
  • alt texts → faster orientation with slow connections
  • button labels → fewer errors in forms
  • structured headings → easy orientation on the page

Want to know how your website is doing?
Read:  3 ways to find out if your website is accessible

 

2. Accessibility improves search engine results

Accessibility and SEO have surprisingly a lot in common:

  • clean code,
  • correct heading structure,
  • semantics, and logical order of elements.

What helps both:

H1–H6 heading hierarchy → better indexing
alt texts → visibility in Google Images
attributes such as aria-label, lang → better understanding of content by robots
clear navigation → lower bounce rate

Google and screen readers "read" websites in a similar way.
What the reader can't see, Google often can't see either.

 

3. Accessibility expands your target audience

According to Eurostat, more than 1 in 4 Europeans have a health limitation.
In the Czech Republic, that's over 1.3 million people – but accessibility also helps people with:

  • language barriers
  • ADHD, dyslexia
  • sensory overload
  • temporary disadvantages (e.g., injury, fatigue, cell phone use on public transport)

The result?

Your brand excludes no one
You strengthen trust among the majority population
Your website is usable by more people – and therefore more effective

Take a look at:  The 5 most common mistakes that make a website inaccessible.

 

4. Accessibility increases trust and brand image.

An accessible website shows that:

  • you consider different needs
  • you are not digitally outdated
  • you know how to develop sustainably
  • you care about professionalism

Accessibility is now a sign of brand culture — just like data security and responsible marketing.

Are you interested in the specific results that accessibility brings to companies?
Read: Why does an accessible website earn more? Here's the proof.

 

5. Accessibility saves time and costs during redesign

Addressing website accessibility after launch tends to be:

  • expensive (modifying components, templates, forms)
  • time-consuming (multiple testing)
  • stressful (for developers and managers)

But if you include it in the design:

  • development is faster and more efficient
  • UX, performance, and accessibility go hand in hand
  • there is no risk of late surprises

Planning a redesign?
Check out: 5 steps to an accessible website

 

What we can do for you

Website accessibility audit
We will identify what is preventing you from achieving better UX, performance, and WCAG compliance.

Order an audit

 

Accessible website design
We will create a solution that is modern, fast, understandable, and accessible.
Arrange a website design

 

Consultation with an expert
You will receive specific recommendations for your project – without general phrases.
Ask us

 

Accessibility is not an extra. It is a head start.
It makes sense for your users, for your business, and for the future of your brand.

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